Developed a cohesive brand identity and accessible website that reflects Art House’s stylish, artsy, and welcoming atmosphere. The design balances modern and nostalgic elements, with a bold indie aesthetic guiding users through film listings, ticket purchases, and menu options. Rounded and squared shapes, inspired by a film reel, reinforce the brand’s cinematic appeal, while accessible typography ensures clarity and readability.
The identity design for Art House marries charming indie cinema and comfort. The colours are warm and muted, tying into the indie aesthetic which often includes low budget movies with cinematography that goes back to the basics of lighting techniques and involves a healthy dose of colour saturation.
In addition, the red and yellow pairing employs the "ketchup and mustard theory" which induces hunger and represents the warmth and satisfaction of sharing an experience with friends. This is important to the brand in positioning itself as warm and inviting, in addition to the consideration of gourmet snacks making up part of the company's revenue.
The design adheres to WCAG guidelines, providing clear contrast between the brand colours, ensuring that all text and interactive elements are easily distinguishable.
The structured layout and typographical hierarchy guide users intuitively through the site, making navigation accessible.
Rounded shapes and squares are incorporated to reflect the visual theme of a film reel, reinforcing the cinema concept. These shapes are used consistently across image grids for visual harmony. Imagery is clean and stylish to enhance the brand's artsy and indie aesthetic, ensuring that visuals support the overall experience rather than overwhelm the user. Curved navigation elements provide a soft, cozy feel, aligning with the brand's inviting nature.
